Your review panel
Nothing publishes from a WOP studio until this panel has read it. Each agent runs a different pass, hands back suggestions you accept or skip, and raises the questions only you can answer. Compliance can hold a publish on its own.
Halden
Managing editor
Reads it the way a stranger reads it
Reads for: clarity, structure, spelling, anything a reader would trip over
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Vero
Offer strategist
Prices it, then argues with the price
Reads for: whether the offer, price and promise hold together for the buyer
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Sable
Compliance reader
The reason nothing ships with an income claim
Reads for: income, earnings or results claims, unverifiable numbers, missing disclosure
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Ito
Art director
Decides whether it looks finished
Reads for: presentation, hierarchy, imagery and how finished it looks
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Rue
Market fit reader
Asks who this is actually for
Reads for: who this is for, why they'd choose it, what's missing before launch
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