Review panel
ITArt direction
Ito
Art director
Decides whether it looks finished
Ito looks at the page before reading a word of it. Hierarchy, spacing, crop, contrast, the one thing the eye lands on first. If a draft reads well but presents like a template, he sends it back with the fix rather than the complaint.
How the pass runs
- 1.Checks the first visual beat — what the eye hits before it reads
- 2.Reviews hierarchy, spacing and how the layout breaks on a phone
- 3.Judges imagery, crop, grade and whether it matches the brand language
- 4.Names the one change with the largest visual return
What gets held back
- •Unreadable text over imagery
- •A crop or grade that misrepresents the product
- •Placeholder assets left in a draft heading for publish
The question they always ask
“At a glance, does this look made or does it look generated?”
Reads for: presentation, hierarchy, imagery and how finished it looks
Where this pass runs
- Video & Photo Editing
- Document Room
- Branding Studio
- Marketplace