Launch Your App

Nine phases from idea to a live listing, in the order they actually have to happen. Camera Ready is the first product taken through it, so you can see what each phase looks like when it is real. Apple and Google decide what gets published — this gets you ready, it does not promise approval.

Open the App Launch Desk

The process

Decide what the app is and what it costs

One sentence anyone understands, and a price you can defend.

Write the app in one line: who it is for and what it does the moment they open it.
Pick the one screen that has to work on day one. Everything else is version two.
Set the price. Annual plus monthly converts best: annual for the saving, monthly for the nervous.
Decide what is free. A free thing inside the app is what feeds your main business later.

Finished when: One-line pitch written · Launch price set · Free layer decided

Build the name, icon and store art

A square icon and a screenshot set that reads at thumb size.

Check the name is free on both stores and as a domain.
Make the icon in Branding Studio. One idea, high contrast, no words smaller than the logo.
Export the icon at 1024 x 1024, plus 512 and 192 for the web manifest.
Shoot screenshots of the real product — Apple wants 6.7 inch and 6.5 inch phone shots, Google wants at least two phone shots and a 1024 x 500 feature graphic.

Finished when: Name cleared · 1024px icon · Screenshot set · Feature graphic

Put up the pages the stores require

A live sales page, a support page and a privacy page.

Publish the product page with pricing, what works today and what is still being built.
Publish a support page with a real contact route that a reviewer can use.
Publish a privacy page that says what you collect, where it is stored and how someone deletes their account.
Both stores ask for these URLs by hand. Have them ready before you start the form.

Finished when: Product page live · Support URL · Privacy URL · Account delete route

A missing or broken privacy or support link is one of the most common rejections.

Wrap the product into an app

iOS and Android projects that open your live product.

Open the App Launch Desk, fill in the name, site address and listing text.
Download the pack: manifest, Capacitor config, terminal script and listing copy.
Run the terminal script on your own computer to create the iOS and Android projects.
Switch on real app behaviour — push notifications, camera, saved items, offline reading — so it is not just a website in a frame.

Finished when: iOS project builds · Android project builds · At least two native features working

Apple rejects wrappers with 'minimum functionality'. Native features are not optional.

Open the developer accounts

Somewhere to upload to.

Apple Developer Program: $99 a year, identity checks, can take a few days.
Google Play Console: $25 once, personal accounts need identity verification.
Set up signing: an Apple distribution certificate, and an Android upload key you keep safe forever.

Finished when: Apple account active · Play account active · Signing keys stored safely

Lose the Android upload key and you cannot update your own app. Back it up twice.

Get the money side right

Charging in a way the stores accept.

Digital unlocks used inside an iOS app must go through Apple In-App Purchase.
Physical goods, services and coaching can use ordinary checkout.
Mirror your web prices as store products, annual and monthly, and mark the annual one as the better value.
Add restore purchases. Reviewers check for it.

Finished when: Store products created · Restore purchases working · Prices match the website

Apple takes a cut of in-app digital sales. Price with that in mind before you publish.

Fill the listing and submit

In review on both stores.

Paste in the listing text: name, subtitle, description, keywords, category, support and privacy URLs.
Answer the data and privacy questions honestly.
Give the reviewer a working test account if anything sits behind a login.
Upload: Xcode archive to App Store Connect, an .aab to Play Console. Submit.

Finished when: Both listings submitted · Reviewer test account supplied

Review usually takes one to three days. Approval is decided by Apple and Google, never by WOP.

Launch it properly

The app has somewhere to be seen.

Cut the 20 second spot for paid social and the store preview, and the 60 second spot for YouTube and your own page.
Post the store links everywhere in the Ad Blast list, and submit to the directories in the App Listing Desk.
Email your list and your CRM with the free layer first, the price second.
Turn on tracked links so you can see which post actually moved people.

Finished when: Both spots cut · Store links posted · Tracked links live

Keep it alive

A reason for someone to keep the app installed.

Reply to every review, especially the bad ones.
Ship something small every few weeks so the 'updated' date stays recent.
Watch which free-layer users convert, and make that one path shorter.
Keep the store copy honest as the build changes — remove anything that is not live yet.

Finished when: Review replies on · Update cadence set

Camera Ready, taken through it

Every decision already made for the Camera Ready app: $199 a year or $24 a month, sold in the stores and in the browser on the same login.

1. Decide what the app is and what it costs

Done

One line: a live polish filter for your camera, so an unexpected call still catches you looking planned.
Day-one screen: the live camera with the look picker over it.
Price: $199 a year, or $24 a month. Annual is the headline.
Free layer: three looks, watermark-free stills, no account needed for the first session — that free layer is the lead magnet into WOP.

2. Build the name, icon and store art

Done

Name cleared as a product under WealthOnPassive AI.
Icon: the aperture mark on solid black, no wording, reads at 40px.
Screenshots: raw camera versus each look, shot inside Camera Ready Studio.
Feature graphic: the split-screen before and after with the tagline.

3. Put up the pages the stores require

Done

Product page live at /camera-ready with pricing and an honest 'where it works' table.
Support routes through the WOP contact page.
Privacy page states the camera never leaves the device for the browser looks.
Account delete lives in the WOP account settings.

4. Wrap the product into an app

In progress

App Launch Desk pack generated with the Camera Ready name, bundle id and listing text.
Native features chosen so it is not a wrapper: real camera access, saved looks on device, local clip recording, push for beta releases.
iOS and Android projects are built on your own computer with the downloaded script.

5. Open the developer accounts

Apple Developer Program under the business name — $99 a year.
Google Play Console — $25 once.
Upload key stored in two places before the first build is signed.

6. Get the money side right

Camera Ready is a digital unlock, so iOS purchases must use Apple In-App Purchase.
Two store products: annual $199 and monthly $24, matching the website exactly.
Restore purchases wired to the same WOP login.

7. Fill the listing and submit

Listing copy is already written in the App Launch Desk — paste it straight in.
Reviewer test account with the paid tier switched on.
Say plainly in the description that the Zoom, Meet and Teams desktop camera is not part of this release.

8. Launch it properly

20 second spot for the store preview and paid social; 60 second spot for YouTube and the product page.
Store links pushed through Ad Blast and the App Listing Desk.
Free-look session offered first, with the WOP starter pack as the follow-up email.

9. Keep it alive

Reply to every review inside a day.
Ship one new look a month so the store date stays fresh.
Move Beta Elite members onto the desktop camera the moment it is ready.

The Camera Ready commercials

Two spots that run on their own, separate from the WOP platform films. The 20 second cut doubles as the store preview video.

Best for: App Store preview video, paid social, pre-roll, store screenshots voiceover.
Build it in: Camera Ready Studio → record the looks live, then Edit Bay for the cuts.

00:00–00:05 · The ambush
Camera on in ten minutes. No time to get ready.
On screen: Phone lights up with a meeting reminder. Messy desk. Bad overhead light.
- Handheld, phone screen close-up with the reminder
- Their face lit only by the laptop, unflattering
00:05–00:12 · The switch
Open Camera Ready. Pick a look. That's it.
On screen: Thumb taps the app icon. Looks tile across the screen. Picture lifts live.
- Screen recording of the app: raw camera, then Glam, then Studio light
- Cut on the tap so the change lands on the beat
00:12–00:17 · The proof
Lit, even, awake. On your real camera, while you're on it.
On screen: Split screen: before on the left, Camera Ready on the right.
- Locked-off split screen
- Insert: the same face inside a call window
00:17–00:20 · The ask
Camera Ready. Stay ready, so you won't have to get ready.
On screen: App icon, name, store badges, then the link and QR code.
- Clean end card, hold three seconds so the QR can be scanned
End card:
- Camera Ready
- On the App Store and Google Play
- $199 a year, or monthly
- A WealthOnPassive AI product

Best for: YouTube, webinars, the Camera Ready sales page, warm retargeting.
Build it in: Camera Ready Studio for the live looks, Video Studio for the montage and end card.

Both spots sell what the filter actually does. Never promise a look, an outcome, an income or anything about someone's appearance beyond lighting and colour — app stores and ad networks both reject that.

Free Camera Ready session

Three live looks, free, no account — then the polished version of everything else.

What the free layer gives away

Open, allow the camera, and the Glam look is already on. Nothing to sign up for.
Three looks free forever: Glam, Studio light, Natural.
Save one still or one thirty second clip per day on the free layer.
A single line under the shutter: 'Made with Camera Ready by WealthOnPassive AI.'

How it feeds WOP

Ask for the email only when they save their second clip, in exchange for the full look set for a week.
That email lands in the WOP CRM tagged 'camera-ready-app'.
Follow-up one: the free WOP tools — name generator, ad copy writer, hook generator.
Follow-up two: the 60 second Camera Ready spot and the annual price.
Follow-up three: the wider platform, framed as 'the studio the filter came out of'.

No income or results talk in any of the follow-ups. The offer is tools and time saved.

Record the shots in Camera Ready Studio Submit to the app directories