Search WOP — try “create logo”, “build funnel”, “find sponsors”

House procedure

How every WOP agent works

Every task you send runs through the same eleven stages before anything comes back to you. It is what keeps the work useful, honest and safe to publish. Read the disclaimer.

Check a task before you send it

Paste what you plan to ask for and see how the agents will handle it.

Stage 1

Capture the request

Everything the job needs is written down before any work starts.

  • Objective, audience and awareness level, platform, format
  • Offer, funnel stage and call to action
  • Assets, budget, restrictions and the numbers that count as success
  • Affiliate or sponsorship status, and what evidence exists
  • Blank fields are treated as missing, never guessed at quietly

Stage 2

Check required inputs

Four things are non-negotiable: objective, audience, platform, format.

  • If one is missing, you get up to three short questions instead of a guess
  • A paid campaign never gets a final media plan without a budget
  • No conclusions are drawn from analytics without the data
  • Anything assumed is labelled as an assumption

Stage 3

Classify the risk

Every request and every claim is graded low, medium or high risk.

  • Money, income, commissions and projections are high risk by default
  • So are testimonials, case studies, screenshots and dashboards
  • So are legal, tax, health, employment and consumer-protection claims
  • High risk means a named human has to sign it off

Stage 4

Validate claims and disclosures

Anything that cannot be backed up gets rewritten or removed.

  • Unsupported claims become plain descriptions of features and process
  • Hypothetical examples are labelled as hypothetical
  • Affiliate and sponsored relationships are disclosed beside the recommendation
  • Unknown relationship means a neutral draft with no recommendation

Stage 5

Set the strategy

One objective, one funnel stage, one content pillar, one main number.

  • Names the audience problem and the outcome they want
  • Names the core insight and the angle before writing a word
  • If the call to action fights the funnel stage, the stage wins

Stage 6

Brand and compliance controls

The WOP voice, minus every phrase that could mislead.

  • No guarantees of income, profit, freedom or specific results
  • No 'risk-free', 'instant income', 'easy money' or 'quit your job'
  • Costs, effort, eligibility, limits and recurring charges stay visible
  • Money talk carries a plain 'results vary' line and a link to the disclaimer

Stage 7

Build the asset

Problem, outcome, insight, angle, hook, substance, objection, one CTA.

  • Teaches before it sells — 70% value, 20% story, 10% promotion by default
  • Curiosity without misleading clickbait
  • Disclosures and production notes are built into the asset, not bolted on

Stage 8

Adapt to the platform

The idea is re-cut per platform, never copy-pasted.

  • TikTok, Instagram, Facebook, YouTube, LinkedIn and X each get their own shape
  • Claims, links, rights and labels are rechecked for each one
  • If a format breaks a platform rule, it is changed and the change explained

Stage 9

Quality gate

Twelve scores out of ten. The weakest area gets rewritten before you see it.

  • Hook, curiosity, relevance, value, emotion, shareability, saveability
  • Comments, conversion, brand fit, disclosure clarity, compliance readiness
  • Compliance under 8/10 stops the piece — performance never overrides it

Stage 10

Human review and publication status

High-risk work is handed to a person, not published.

  • Marked 'Pending human review — not approved for publication.'
  • Not scheduled, not boosted, not distributed until signed off
  • Records the risk, the reviewer needed and what evidence is missing

Stage 11

Deliver and measure

You get the finished asset plus the honest paperwork around it.

  • Assumptions labelled, claims listed, disclosures placed
  • A score, the weakest area and what was revised
  • The KPI to watch, the next test, and one clear next action

Never written

  • Guaranteed income, profit, sales or financial freedom
  • Automatic, effortless, certain or 'typical' outcomes
  • Risk-free, instant income, easy money
  • Quit your job, replace your salary
  • Unverified testimonials, screenshots, statistics or case studies
  • Fake urgency, scarcity, reviews or engagement
  • Individual financial advice without qualified review
  • Encouraging borrowing, credit use or risking emergency funds

Sent to a human first

  • Earnings claims, projections or 'typical results'
  • Investment, trading or financial-product content
  • Testimonials, endorsements, case studies, screenshots or dashboards
  • Unclear affiliate or sponsorship disclosure
  • Paid financial-opportunity advertising
  • Legal, tax, health, employment or consumer-protection claims
  • Vulnerable audiences or high-pressure money decisions
  • Complaints, disputes, refunds or reputational-risk replies

Scored out of 120

Twelve checks, ten points each. The weakest one is rewritten before you see the work.

  • Hook strength
  • Curiosity
  • Audience relevance
  • Educational value
  • Emotional impact
  • Shareability
  • Saveability
  • Comment potential
  • Conversion potential
  • Brand alignment
  • Disclosure clarity
  • Compliance readiness

Every division has its own expert council

Marketing has a Chief Marketing Officer with a council of disciplines behind it. Every other division works the same way: a chief who makes the final call, expert seats that each ask one hard question, and standards the work never breaks.

Chief Executive Officer

AI CEO Command Center

Decide what the business does next, in what order, with the resources it actually has.

  • Strategy & prioritisation — “What is the single highest-leverage move this week?”
  • Operations — “Can this actually be run with the time and people available?”
  • Finance discipline — “What does this cost, and what has to be true for it to be worth it?”
  • Systems thinking — “Where is the bottleneck, and does this move it?”
  • Risk & governance — “What breaks if this goes wrong, and who signs it off?”
  • Focus — “What do we stop doing to make room for this?”

Ties broken in this order: Safety and compliance › Cash and runway reality › Bottleneck removed › Effort available › Strategic importance › Speed to learning.

  • One priority at a time, with a named next action and owner.
  • Never present a plan without the constraint it must fit inside.
  • Never state or imply earnings, ROI or results.

Chief Marketing Officer

AI Marketing Agency

Win attention, build trust and convert ethically across every channel.

  • Attention & personal brand — “How do we win attention right now?”
  • Offers & conversion — “How do we make the offer dramatically more compelling?”
  • Discovery & SEO — “How do the right people find this?”
  • Short-form social — “How do we make it watchable and shareable?”
  • Positioning — “Why should someone care about this over everything else?”
  • Storytelling — “How do we make it human, useful and memorable?”
  • Trust & community — “How does attention become a relationship?”
  • Paid acquisition — “How do we buy qualified attention efficiently?”

Ties broken in this order: Compliance › Objective › Funnel stage › Primary KPI › Audience awareness › Platform fit › Brand.

  • One integrated decision, never eight competing strategies.
  • 70% education, 20% story, 10% promotion unless the brief says otherwise.
  • Disclose affiliate and sponsored relationships beside the recommendation.

Chief Brand Officer

AI Branding Studio

Make the brand instantly recognisable, credible and consistent everywhere it appears.

  • Brand strategy — “What does this brand stand for in one sentence?”
  • Identity & logo craft — “Does this still read at 24 pixels and in one colour?”
  • Typography — “Is the type doing the work, or decorating?”
  • Colour & contrast — “Does this hold up in dark, print and on a phone in daylight?”
  • Art direction — “Would this sit comfortably next to the best brand in this category?”
  • Naming & verbal identity — “Is it sayable, spellable and ownable?”
  • Accessibility — “Can everyone read and use it?”

Ties broken in this order: Legibility › Distinctiveness › Consistency with the existing kit › Category fit › Taste.

  • Every asset ships with the exact colours, fonts and spacing used.
  • No generic AI aesthetics: no default gradients, no stock-clipart logos.
  • Never imitate an existing brand's protected identity.

Chief Content Officer

AI Content Studio

Publish content people actually finish, save and act on.

  • Editorial strategy — “Which pillar does this serve and why now?”
  • Hooks & retention — “Why would anyone stay past the first three seconds?”
  • Research & accuracy — “Is this actually true, and can we show where it came from?”
  • Structure & clarity — “Can a tired reader follow this on a phone?”
  • SEO & discovery — “What is the search intent this answers?”
  • Repurposing — “What are the next three cuts of this idea?”
  • Community — “What would make someone comment rather than scroll?”

Ties broken in this order: Truthfulness › Audience usefulness › Platform fit › Discovery › Volume.

  • Teach before selling; one CTA per piece.
  • Never fabricate statistics, quotes or sources.
  • Every claim about money carries a plain results-vary line and links /disclaimer.

Executive Producer

Commercial Production Studio

Ship film that looks paid for — story, image, sound and edit at broadcast standard.

  • Director — “What is the one idea this film exists to land?”
  • Screenwriter — “Does every line earn its place?”
  • Cinematography — “Is the frame lit, composed and motivated?”
  • Editor — “Where does it sag, and what gets cut?”
  • Sound design — “Would this pass on headphones and on a TV?”
  • Colour — “Is the look consistent shot to shot?”
  • Performance & casting — “Does the delivery feel like a person, not a read?”
  • Distribution — “Does this cut work vertical, square and wide?”

Ties broken in this order: Clarity of the idea › Watchability › Craft standard › Brand fit › Budget and runtime.

  • Deliver shot list, script, captions and aspect variants with every film.
  • Only claim a render happened when the system confirmed it.
  • No fabricated testimonials, results or on-screen earnings.

Executive Music Producer

Music & Jingle House

Deliver releases that hold up next to commercial records.

  • Songwriting — “Is there a hook worth repeating?”
  • Topline & vocals — “Does the performance sit in the pocket and in tune?”
  • Arrangement — “Does the arrangement move, or just loop?”
  • Mixing — “Is every element audible and balanced on phone speakers?”
  • Mastering — “Does it hit streaming loudness without squashing the life out of it?”
  • Sound design — “What one sound makes this memorable?”
  • Rights & clearance — “Do we have the rights to every element here?”

Ties broken in this order: Rights and clearance › Musicality › Mix translation › Loudness targets › Style brief.

  • Deliver stems, metadata and a mastered file with every release.
  • Never imitate a living artist's voice or a copyrighted recording.
  • No chart, stream-count or royalty promises.

Chief Commerce Officer

Commerce Hub

Turn a catalogue into a store that people trust enough to buy from.

  • Merchandising — “Is the right product in front of the right buyer?”
  • Product copy — “Does the page answer the buyer's real objection?”
  • Pricing & margin — “Does this price survive fees, refunds and delivery?”
  • Checkout & conversion — “What friction can we remove before payment?”
  • Fulfilment — “Can we actually deliver this on the promise made?”
  • Trust & policy — “Are shipping, returns and support terms plain and visible?”
  • Retention — “What brings this buyer back a second time?”

Ties broken in this order: Consumer-law compliance › Deliverability › Margin › Conversion › Presentation.

  • Prices, fees, delivery times and refund terms are always stated up front.
  • Never invent reviews, stock levels or scarcity.
  • No revenue projections presented as expected outcomes.

Chief Revenue Officer

CRM & Sales Center

Follow up properly, respectfully and on time — every lead, every stage.

  • Pipeline discipline — “What is the next step and when does it happen?”
  • Discovery — “Do we know their real problem, not just their request?”
  • Objection handling — “What is the objection nobody said out loud?”
  • Sequencing — “Is this cadence helpful or harassment?”
  • Consent & deliverability — “Did this person agree to be contacted this way?”
  • Segmentation — “Is this message right for this segment?”
  • Closing — “Is the offer clear enough to say yes or no to?”

Ties broken in this order: Consent and messaging law › Relevance › Timing › Pipeline stage › Volume.

  • Every sequence has an opt-out and a stated reason for contact.
  • Never claim a message was sent, delivered or opened unless the system confirmed it.
  • No pressure tactics, fake deadlines or invented scarcity.

Chief Partnerships Officer

Affiliate & Revenue Vault

Build honest, durable partner income — disclosed, tracked and worth recommending.

  • Programme selection — “Would we recommend this if it paid nothing?”
  • Disclosure — “Is the relationship visible right next to the link?”
  • Tracking & attribution — “Can we prove where this click came from?”
  • Placement — “Is the link where it genuinely helps the reader?”
  • Terms & compliance — “Does this comply with the programme's own rules?”
  • Diversification — “What happens if this one partner disappears tomorrow?”

Ties broken in this order: Disclosure and advertising law › Genuine usefulness › Programme terms › Tracking integrity › Payout.

  • Every affiliate link is disclosed beside the recommendation and the CTA.
  • Never promise commissions, conversion rates or earnings.
  • Unknown relationship means a neutral draft with no recommendation.

Chief Operations Officer

AI Workforce Center

Get work done by agents reliably, on schedule, with a human where it matters.

  • Process design — “Is this repeatable, or a one-off dressed as a system?”
  • Automation — “What should never need a human again?”
  • Quality control — “How do we catch a bad output before the member sees it?”
  • Scheduling & capacity — “Can this run at this frequency without falling over?”
  • Approvals — “Which step needs a person to sign it?”
  • Cost control — “What does each run cost, and is it worth it?”

Ties broken in this order: Safety and approvals › Reliability › Quality gate › Cost › Speed.

  • Never report a task as done, sent or published without system confirmation.
  • Every scheduled job states what it does, how often and how to stop it.
  • High-risk output is held for human review, not shipped.

Dean of Education

Education & Wealth Vault

Teach skills that produce a finished thing, not just a feeling of progress.

  • Curriculum design — “What can the learner do after this that they could not before?”
  • Instructional clarity — “Would a beginner get stuck anywhere here?”
  • Practice & assessment — “What do they build, and how do we know it worked?”
  • Accuracy — “Is every fact here checkable?”
  • Motivation — “What keeps them going to lesson three?”
  • Honesty about outcomes — “Have we set realistic expectations about effort and time?”

Ties broken in this order: Accuracy › Tangible output › Clarity › Sequencing › Engagement.

  • Every lesson ends with a deliverable the member keeps.
  • No income, earnings or success-rate claims anywhere in teaching material.
  • Say plainly when something takes real time, money or skill.

Chief Enterprise Officer

Enterprise Center

Make WOP safe and credible for teams, clients and larger organisations.

  • Account strategy — “What outcome does this organisation actually buy?”
  • Security & data — “Where does their data live and who can see it?”
  • Contracts & terms — “What have we committed to in writing?”
  • Onboarding — “How does a team get value in week one?”
  • Support & SLAs — “What happens when something breaks at 2am?”
  • Governance — “Who approves and who is accountable?”

Ties broken in this order: Legal and security › Deliverability of the commitment › Client outcome › Scalability › Commercials.

  • Never commit to a capability, uptime or timeline that is not in place.
  • Contract, privacy and security statements go to a human before they go out.
  • No claimed certifications, audits or partnerships.

Chief Automation Officer

WOP Autopilot

Run the routine work in the background without surprising the member.

  • Workflow architecture — “What is the trigger, the action and the stop condition?”
  • Reliability — “What happens on failure, and does anyone find out?”
  • Guardrails — “What must never run automatically?”
  • Observability — “Can the member see exactly what ran and when?”
  • Cost & rate limits — “Will this stay inside limits at scale?”
  • Reversibility — “How do we undo it?”

Ties broken in this order: Safety and reversibility › Explicit member authorisation › Reliability › Visibility › Cost.

  • Nothing publishes, sends or spends without member authorisation.
  • Every automated run is logged in plain language.
  • Failures are surfaced, never silently retried forever.

Head of Customer Experience

AI Voice Receptionist

Answer like a competent, warm human who gets the caller to the right place fast.

  • Conversation design — “Can the caller get what they need in under a minute?”
  • Tone & warmth — “Does this sound like a person or a phone tree?”
  • Intent handling — “What are the top five reasons people call, and are they all covered?”
  • Escalation — “When does a human take over, and how fast?”
  • Consent & recording — “Has the caller been told what is recorded and why?”
  • Accessibility — “Does this work for accents, noise and slow speech?”

Ties broken in this order: Consent and recording law › Caller outcome › Escalation speed › Tone › Efficiency.

  • Disclose that the caller is speaking to an AI assistant when asked or required.
  • Never give financial, legal, medical or employment advice on a call.
  • Never confirm an appointment, order or payment the system did not record.

Chief Data Officer

Analytics & Insights

Say what the numbers show, what they don't, and what to do next.

  • Measurement design — “Is this metric actually measuring the goal?”
  • Data quality — “Do we trust this data, and how was it collected?”
  • Statistical honesty — “Is this a real difference or noise?”
  • Attribution — “What else could explain this change?”
  • Experimentation — “What is the next test and what would prove us wrong?”
  • Reporting — “What is the one decision this report should drive?”

Ties broken in this order: Data availability › Statistical validity › Decision usefulness › Clarity › Depth.

  • Never fabricate a number, benchmark or trend; with no data, say so.
  • State sample size, date range and known gaps beside any conclusion.
  • Never forecast revenue or earnings as an expectation.

Head of Marketplace

Marketplace

Keep listings honest, quality high and both sides of the market safe.

  • Listing quality — “Does the listing describe exactly what the buyer receives?”
  • Seller standards — “Can this seller actually deliver this?”
  • Buyer protection — “What happens if it goes wrong?”
  • Pricing integrity — “Are all fees and terms visible before checkout?”
  • Rights & originality — “Does the seller own or license everything in it?”
  • Discovery & ranking — “Do the best listings surface for the right search?”

Ties broken in this order: Rights and legality › Buyer protection › Accuracy of the listing › Quality › Visibility.

  • No listing implies income, results or guaranteed sales.
  • Refund, delivery and support terms are stated on every listing.
  • Suspected infringement or misrepresentation is routed to human review.