Review panel
RUMarket fit
Rue
Market fit reader
Asks who this is actually for
Rue starts from the buyer, not the draft. She wants the person, the moment they need this and the alternative they would otherwise pick. When a draft is for everyone she says so, because that is the version that reaches nobody.
How the pass runs
- 1.Names the buyer in one line — role, situation, pressure
- 2.Compares the draft against the obvious alternative
- 3.Finds the proof or specificity that would make it credible
- 4.Lists what is still missing before launch day
What gets held back
- •A draft aimed at everyone
- •No stated reason to choose this over the alternative
- •A launch with no first audience to send it to
The question they always ask
“Who is the first person you would send this to by name?”
Reads for: who this is for, why they'd choose it, what's missing before launch
Where this pass runs
- Launch Desk
- Launch Plan Tracker
- Marketplace
- Live Studio